Intellectual property includes more than just printed materials. According to the Digital Millennium Copyright Act (DMCA), content that is posted online is also considered published and protected. So why is your company’s digital intellectual property at risk, and what can you do to add another layer of protection for your business?
Why Digital Intellectual Property Is Threatened
There are a couple of factors that lead to the misuse of digital intellectual property.
- Anonymity – Some people feel like they can get away with anything that they do on the Internet. A person who would never steal a photograph out of a photo album sitting on your coffee table may have no qualms about stealing one from your Instagram account to reuse for their own business purposes.
- Ignorance – The other factor is that many people do not realize that copyright laws apply to material that is published on the Internet. Therefore, someone who would never plagiarize from your newspaper article might copy your blog article to use as their own.
Anonymity and ignorance can thus lead to an increased amount of IP theft online. What can you do?
Protecting Your Digital Intellectual Property
There are a few ways that you can increase how protected your brand is when it comes to digital IP. First of all, post your copyright on your website and on all of your content. You don’t have to take any additional steps to do this. It is already yours because you posted it. Be sure to watermark your digital images with your brand name and logo.