Acquiring a trademark can set your small business apart and ensure that you have the opportunity to carve out your own little niche. For startups and sole proprietorships, this can be the difference between success and failure. Here are a few dos and don’ts when it comes to applying for a trademark.

  • Do apply for a trademark on something that is completely unique in connotation, appearance, or sound when compared to existing trademarks.
  • Don’t apply for a trademark if it is similar to an existing one, unless you offer completely different services or products (which may allow you some extra leeway).
  • Don’t go up against the trademark of a famous brand.
  • Do apply for a trademark if you’ve already been using it for a long time and no one ever confuses you with other companies. This can help you to make your case, even if a similar trademark exists.
  • Do get a signed written agreement with any company that has a similar trademark. If the other company has agreed to it already, your application will have a higher rate of success.

Hire a Small Business Attorney to Help Protect Your Intellectual Property

Pokala Law APC specializes in protecting small businesses like yours. We offer help with things like business formation, contracts and agreements, intellectual property, and all sorts of other helpful legal matters. Plus, we offer competitive rates that small business owners can afford.  To find out what we can do to help your business thrive, call 1-844-695-1487 today, or you can request an appointment online.