Trademarks are crucial for small businesses. Your intellectual property helps to set your company apart and can allow you to gain and maintain a competitive advantage. Here are a few tips to help you expedite your application.

  • Make sure your trademark is completely unique, at least in your industry. You may be able to get away with similar imagery if your company has nothing to do with the other brand using something comparable. However, if the companies could be confused, you’re wasting your time trying to trademark what basically amounts to someone else’s existing IP.
  • You can trademark a symbol that you have already been using for a long time. It doesn’t have to be something new that you just came up with. Just be particularly careful that there is no conflict with the look or feel of a corporate trademark that’s been around even longer. You won’t do well trying to steal a trademark out from under a Fortune 500 company.
  • If there is a company with a trademark that is even remotely similar, you could try to acquire a written contract between you and that company. Attaching the agreement could help improve your chances of getting the trademark, even if it is a little similar.

Work with an Experienced Small Business Attorney

Pokala Law APC is here to help small businesses in San Diego to navigate complicated intellectual property laws, among other essential legal matters for businesses. You can get in touch today by calling 1.844.695.1487 or request an appointment via our website.