Your small business relies on intellectual property (IP) to maintain a competitive advantage. Having trademarks is one way to ensure that other businesses cannot copy your logo, slogan, or even brand colors. Here are a few tips to help you get through the trademark application process as quickly as possible so that you are definitely protected.
- Start the process today – Even if you have used a logo, phrase, or color for many years, there is no time like the present when it comes to getting a trademark. Don’t wait until someone else gets the trademark first and wants you to change your graphics or slogan.
- Make sure no one else in your industry uses your trademark – You are wasting time and money if you try to trademark something that already belongs to another individual or company, so be sure to do your research. You may be able to get away with a similar trademark if the other company is not in the same industry as you, but it is still a risk.
- Hire a small business attorney – Rather than trying to go through the process all on your own, a small business attorney can help you to protect your IP without costing you a fortune.